Distribution-led growth, with a brand that earns shelf space.
FMCG runs on two fronts: brand pull at the shelf and distribution push through the channel. Sphyx works at both — brand strategy from a Vodafone/Asian-Paints-experienced marketer + distributor portals and analytics from a builder's lens.
Patterns we've solved in FMCG.
Hypothetical engagement archetypes — what we see in fmcg businesses and how we fix it.
Regional FMCG brand wanting to expand beyond home state but no national positioning yet.
Category-first positioning audit + visual identity refresh + distributor microsite + trade-marketing assets.
Distributors arrive ready to pitch. Trade-marketing budget actually moves the needle.
Direct-to-retail FMCG with no digital presence vs aggressive D2C entrants.
Multi-channel: D2C site for trial, marketplace optimization, founder-led content for trust.
Trial volumes from D2C; mass scale from retail; brand built across both.
Distributor management on paper / WhatsApp — no visibility into secondary sales.
Distributor portal + sales-rep mobile app + secondary-sales reporting + claims processing.
Real-time visibility into the trade. Faster credit decisions. Less channel leakage.
Services we deploy in FMCG.
Positioning, naming, identity systems, and visual language that owns your category.
Meta, Google, LinkedIn — campaigns that drive measurable revenue, not vanity reach.
Instagram · LinkedIn · Facebook · YouTube — strategy, design, posting, replies.
Bespoke web apps built to your workflow — auth, billing, analytics, the works.
Long-form, short-form, video, design — content that informs, sells, and ranks.
Logo design, brochure / collateral, full rebrand — modern, on-brief, print + digital ready.
About FMCG — answered.
Do you handle distributor / trade-marketing alongside consumer brand?+
Yes — they're different jobs but they need to align. We build both with shared brand DNA and channel-specific execution.
Can you do shelf-photography / packaging?+
We direct it. Packaging and pack-shots are coordinated with our partner studios under our creative direction.
Tell us what you're building.
We come back within 24 hours — a plan, a price, named owners. No discovery-call ping-pong.