How big a sample do we actually need?

For B2B: 30–50 deep interviews beat 1,000 shallow survey responses. For B2C: 200+ qualified responses for any quant claim. We size the sample to the decision you're trying to make, not to look thorough.

What if the research says 'don't build it'?

Then it just saved you a lot of money — that's the whole point. We've told three clients this in the last year. Two pivoted, one shelved. All three thanked us.

Can we run the research ourselves with your playbook?

Yes — for a smaller fee we hand over scripts, screeners, panel sources, and a Notion playbook. You run, we review. Most clients do the first one with us and own subsequent rounds.

How long until I can make a build decision?

Lean validation: 2 weeks. Full ICP + pricing + willingness-to-pay study: 4–6 weeks. We give interim signals weekly so you're not waiting in the dark.

Razorpay (UPI / cards / net-banking) or Stripe (international cards). GST-compliant invoices on every payment. One-time projects: 40% on kick-off, 30% midway, 30% on delivery. Subscriptions: monthly or annual in advance.

Can I cancel any time?

Yes. Subscriptions: cancel at the end of the current cycle. One-time projects: see our refund policy — pre-kickoff is 100% refunded, mid-project is pro-rated. We've never made a cancellation hard.

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Product Market Research

Quant + qual signals to validate demand, price, and ICP before you spend a rupee.

Product Market Research by Sphyx Digital is a managed service for Indian and global brands. Engagements start at ₹60,000, kick off within 5 business days, and ship the first deliverable in the first 2 weeks. Sphyx clients have driven $230M+ in revenue across 84+ brands.

From ₹60,000

How we deliver Product Market Research

1. Brief
You fill the intake on the right. We read it the same day.
2. Plan
Within 24h, you get a scope, a price, and named owners.
3. Kickoff
Signed, deposit cleared, slack channel up, work starts.
4. Ship
Weekly demos and metrics. No black-box agencies here.
5. Operate
We can run it post-launch, or hand off clean to your team.

Not the right service?

Browse our full catalogue, or just describe what you need.

Questions we get a lot