Direct orders. Owned customer. Better margins.
Cloud kitchens, fine-dining flagships, subscription meal kits — every F&B business pays 25–30% to aggregators while watching the customer relationship belong to someone else. Sphyx builds direct channels that compound margin and loyalty.
Patterns we've solved in Food & Beverage.
Hypothetical engagement archetypes — what we see in food & beverage businesses and how we fix it.
5-city cloud kitchen paying 28% to aggregators with no customer data.
Click-to-WhatsApp ads per locality + ordering bot (pincode → menu → cart) + nearest-kitchen routing + COD/UPI.
Direct-order share 41%. Aggregator commission saved ₹3.2L/month. Repeat-order rate 31%.
12-year-old fine-dining flagship losing relevance — Instagram sleepy, repeat-rate falling.
Chef-led IG Reels series + invite-only tasting nights for top-decile diners + monthly email with new menus.
Repeat-diner rate +24%. Tasting nights waitlisted out 3 months. Average cheque ₹3,900 → ₹4,800.
Subscription meal-kit founder with concept but no stack.
Subscription site with weekly menu + skip/pause/swap + address-aware delivery + WhatsApp ops lane.
480 paying subs by month 3. 9.4 weeks average active per subscriber.
Regional QSR chain wanting to launch own delivery app vs continuing aggregator dependence.
PWA-based ordering (no app-store friction) + WhatsApp ordering for low-data customers + payment partner setup.
Aggregator dependence cut by half within 6 months. Margin retained at source.
Services we deploy in Food & Beverage.
Meta's Authorized Tech Provider. Templates, broadcasts, click-to-WhatsApp, chatbots.
Lightning-fast, SEO-first sites engineered to convert — not just to look pretty.
Meta, Google, LinkedIn — campaigns that drive measurable revenue, not vanity reach.
Instagram · LinkedIn · Facebook · YouTube — strategy, design, posting, replies.
Long-form, short-form, video, design — content that informs, sells, and ranks.
Lifecycle, broadcast, transactional — deliverability + design that converts.
About Food & Beverage — answered.
Can you replace Zomato / Swiggy entirely?+
Not entirely — and you shouldn't try in year one. Aim to bring direct-order share to 30-50% as a hedge. Aggregators still deliver new-customer reach you can't easily replicate.
Do you do menu photography?+
We direct it. Food shoots are about the food, the styling, and the light — we coordinate trusted food photographers and lead the creative brief.
What's the cheapest direct-order setup that actually works?+
WhatsApp-only ordering with a bot + manual payment confirmation. We've launched this in 2 weeks for under ₹50K.
Tell us what you're building.
We come back within 24 hours — a plan, a price, named owners. No discovery-call ping-pong.