The challenge
A yoga studio depended on paid ads for retreat fills. Wanted a community-led growth motion.
All case studies
Fitness
Content + community engine for a yoga + wellness studio
Founder-led content built an 8,400-strong community that fills retreats without paid ads.
6 monthsClient: Yoga + wellness studio
100%
Retreat fill via newsletter
8,400
Email subscribers
eliminated
Paid-ad dependence
71
Community NPS
The transformation
Before vs After
BeforeWhere they started
♡ 4 · ⤴ 0
♡ 5 · ⤴ 0
♡ 6 · ⤴ 0
- Paid ads filled retreats.
- Founder content was random.
- No email community.
- Retreats had no waitlist.
AfterWhere Sphyx took them
♡ 3200 · ⤴ 480
♡ 4300 · ⤴ 710
♡ 5400 · ⤴ 940
🧘
100%
- Founder ships weekly lesson + IG content.
- Weekly newsletter builds engaged community.
- 21-day challenge is the top funnel.
- Retreats now fill via newsletter alone.
Our approach
A sequential playbook — each step builds on the one before it.
1
Founder ships 1 video lesson + 2 IG posts a week.
2
Email community 'weekly stillness' newsletter.
3
Free 21-day challenge as the funnel.
4
Retreat launches via newsletter, not ads.
Outcomes
Retreat fill via newsletter
100%
Email subscribers
8,400
Paid-ad dependence
eliminated
Community NPS
71