Sphyx
All case studies
Fitness

Content + community engine for a yoga + wellness studio

Founder-led content built an 8,400-strong community that fills retreats without paid ads.

6 monthsClient: Yoga + wellness studio
The transformation

Before vs After

BeforeWhere they started
♡ 4 · ⤴ 0
♡ 5 · ⤴ 0
♡ 6 · ⤴ 0
  • Paid ads filled retreats.
  • Founder content was random.
  • No email community.
  • Retreats had no waitlist.
AfterWhere Sphyx took them
♡ 3200 · ⤴ 480
♡ 4300 · ⤴ 710
♡ 5400 · ⤴ 940
🧘
100%
  • Founder ships weekly lesson + IG content.
  • Weekly newsletter builds engaged community.
  • 21-day challenge is the top funnel.
  • Retreats now fill via newsletter alone.

The challenge

A yoga studio depended on paid ads for retreat fills. Wanted a community-led growth motion.

Our approach

  • Founder ships 1 video lesson + 2 IG posts a week.
  • Email community 'weekly stillness' newsletter.
  • Free 21-day challenge as the funnel.
  • Retreat launches via newsletter, not ads.

Outcomes

Retreat fill via newsletter
100%
Email subscribers
8,400
Paid-ad dependence
eliminated
Community NPS
71