The challenge
Founder had a subscription meal-kit concept but needed the full stack to launch — site, subscription engine, ops dashboard.
All case studies
Food & Beverage
Launch of a subscription meal-kit service
Subscription meal-kit launched with full lifecycle controls; 480 paying subs by month 3.
4 monthsClient: Subscription meal-kit · urban India
480
Subscribers in month 3
28% of weeks
Skip / swap utilisation
9.4
Avg. weeks active per sub
₹240
Cost per acquired subscriber
The transformation
Before vs After
BeforeWhere they started
—
★ —
- Concept, no stack.
- No subscription engine.
- No address-aware delivery logic.
- No customer-ops channel.
AfterWhere Sphyx took them
Buy ₹999
★ 4.9
Free Ship
🥗
480
- Subscription site with full lifecycle controls.
- Address-aware delivery scheduling.
- Paid funnel filling subscriber base.
- WhatsApp ops handles delivery support.
Our approach
A sequential playbook — each step builds on the one before it.
1
Subscription site with weekly menu + skip/pause/swap.
2
Address-aware delivery scheduling.
3
Meta + Google paid for first 500 subs.
4
WhatsApp ops lane for delivery support.
Outcomes
Subscribers in month 3
480
Skip / swap utilisation
28% of weeks
Avg. weeks active per sub
9.4
Cost per acquired subscriber
₹240