Sphyx
All case studies
Food & Beverage

Launch of a subscription meal-kit service

Subscription meal-kit launched with full lifecycle controls; 480 paying subs by month 3.

4 monthsClient: Subscription meal-kit · urban India
The transformation

Before vs After

BeforeWhere they started
—
★ —
  • Concept, no stack.
  • No subscription engine.
  • No address-aware delivery logic.
  • No customer-ops channel.
AfterWhere Sphyx took them
Buy ₹999
★ 4.9
Free Ship
🥗
480
  • Subscription site with full lifecycle controls.
  • Address-aware delivery scheduling.
  • Paid funnel filling subscriber base.
  • WhatsApp ops handles delivery support.

The challenge

Founder had a subscription meal-kit concept but needed the full stack to launch — site, subscription engine, ops dashboard.

Our approach

  • Subscription site with weekly menu + skip/pause/swap.
  • Address-aware delivery scheduling.
  • Meta + Google paid for first 500 subs.
  • WhatsApp ops lane for delivery support.

Outcomes

Subscribers in month 3
480
Skip / swap utilisation
28% of weeks
Avg. weeks active per sub
9.4
Cost per acquired subscriber
₹240