The challenge
Skincare founder had product-market-fit but no acquisition. Paid CAC was unsustainable.
All case studies
Skin Care
Founder-led content engine for a clean-beauty skincare brand
Founder-led content compounded to 8,400 monthly organic sessions (12× growth), cutting paid dependency.
6 monthsClient: Clean-beauty / skincare D2C
8,400 (↑12×)
Organic monthly sessions
28%
Email-driven revenue %
4 of 5 in top-10
Top-5 keyword rank
7×
Saved-IG-post growth
The transformation
Before vs After
BeforeWhere they started
♡ 4 · ⤴ 0
♡ 5 · ⤴ 0
♡ 6 · ⤴ 0
- Paid-only acquisition; unsustainable CAC.
- Sporadic posting; no compound traction.
- Zero email automation.
- Blog dormant; no SEO traffic.
AfterWhere Sphyx took them
♡ 3200 · ⤴ 480
♡ 4300 · ⤴ 710
♡ 5400 · ⤴ 940
🧴
8,400 (↑12×)
- 20 IG / 4 YT / 4 blog every month, predictable.
- Top-10 organic for 4 of 5 target keywords.
- Email lifecycle drives 28% of revenue.
- 12× organic-session growth over 6 months.
Our approach
A sequential playbook — each step builds on the one before it.
1
Voice-capture + 3 content pillars (ingredients, debunks, founder POV).
2
20 IG / 4 YT / 1 blog per week, all founder-faced.
3
SEO content for high-intent skincare queries.
4
Email lifecycle: welcome, regimen quiz, restock.
Outcomes
Organic monthly sessions
8,400 (↑12×)
Email-driven revenue %
28%
Top-5 keyword rank
4 of 5 in top-10
Saved-IG-post growth
7×