The challenge
Series-A SaaS had a major product launch but no coordinated playbook — past launches got ~200 signups.
All case studies
B2B SaaS
Product-launch playbook for a Series-A SaaS
Coordinated launch across LinkedIn, Product Hunt, paid, and press — Top-3 on Product Hunt; 4,200 launch-day signups.
2 monthsClient: Series-A SaaS · ops product
#3 of the day
Product Hunt rank
4,200
Launch-day signups
7 outlets
Press coverage
84
Qualified leads in week 1
The transformation
Before vs After
BeforeWhere they started
CPM↑ ₹312
ROAS 0.9×
25
F
M
- Uncoordinated launches getting ~200 signups.
- No Product Hunt prep.
- No press outreach.
- Paid spent at random times.
AfterWhere Sphyx took them
CPM↓ ₹64
ROAS 5.4×
25
F
M
🎯
#3 of the day
- 4-week pre-launch waitlist.
- Product Hunt Top-3 on launch day.
- Founder LinkedIn launches in sync.
- Press + paid hit at the launch window.
Our approach
A sequential playbook — each step builds on the one before it.
1
4-week pre-launch teaser + waitlist.
2
Product Hunt launch with hunter + asset bank.
3
Coordinated LinkedIn launch by all founders.
4
Paid + press synced to launch-day window.
Outcomes
Product Hunt rank
#3 of the day
Launch-day signups
4,200
Press coverage
7 outlets
Qualified leads in week 1
84