The challenge
A founder-led rooftop-solar brand needed everything from scratch: positioning, identity, e-commerce-grade site, lead capture, paid acquisition, and a WhatsApp follow-up engine — and a route to first revenue inside 6 months.
All case studies
Renewable Energies
Rooftop-solar D2C brand from zero to first ₹1Cr in 7 months
End-to-end brand + 11-page site + Meta/Google + WhatsApp follow-up. ₹0 to ₹1Cr revenue in 7 months.
7 monthsClient: Rooftop-solar D2C startup · multi-city launch
₹1.04 Cr
Revenue in first 7 months
₹220
Cost per qualified lead
38%
WhatsApp reply rate
98 / 92 / 100 / 100
Site Lighthouse
The transformation
Before vs After
BeforeWhere they started
—
★ —
- No brand identity, website, or domain authority.
- Word-of-mouth only — unpredictable and unscalable.
- Quotes drafted in Excel and emailed manually.
- No follow-up engine; leads cooled in days.
AfterWhere Sphyx took them
Buy ₹999
★ 4.9
Free Ship
☀️
₹1.04 Cr
- Recognisable brand + 11-page conversion site live in 6 weeks.
- Paid + organic stack delivering qualified inbound daily.
- Auto-quotes dispatched via WhatsApp in under 90 seconds.
- 4-touch nurture rescues 31% of day-1 non-buyers.
Our approach
A sequential playbook — each step builds on the one before it.
1
Brand & identity sprint
'solar without the homework' positioning.
2
11-page conversion-engineered Next.js site with embedded calculators.
3
Meta + Google performance stack, geo-targeted at owned-home buyers.
4
WhatsApp Business Platform with 4-touch nurture + auto-quote dispatch.
Outcomes
Revenue in first 7 months
₹1.04 Cr
Cost per qualified lead
₹220
WhatsApp reply rate
38%
Site Lighthouse
98 / 92 / 100 / 100