Sphyx
All case studies
Real Estate

WhatsApp-first lead engine for a real-estate brokerage

Meta ads → WhatsApp chat → CRM-routed → agent SLA. Lead-to-conversation rate lifted from 27% to 71%.

4 monthsClient: Residential brokerage · NCR + Bengaluru
The transformation

Before vs After

BeforeWhere they started
WhatsApp · Sphyx
Hello?
Anyone?
...
  • 60%+ of paid leads abandoned at WhatsApp handoff.
  • No qualification — agents wasted time.
  • Fastest agent won; others missed entirely.
  • Zero visibility into inbound pipeline.
AfterWhere Sphyx took them
WhatsApp · Sphyx
Hi! Budget?
₹50-80L NCR
Routing to Priya ✓
Great
She'll call in 5min
✓
🏘️
27% → 71%
  • Bot qualifies + routes within 30 seconds.
  • Geography-based routing + SLA escalation.
  • Real-time dashboard with drop-off heatmap.
  • Sustained 71% lead-to-conversation rate.

The challenge

An agency was losing 60%+ of leads at WhatsApp handoff — Meta ads drove conversations but no SLA, no qualification, no follow-up.

Our approach

  • WhatsApp Business Platform setup via our Meta Tech Provider status.
  • Qualifying bot — budget, area, BHK, urgency.
  • Geography-based agent routing with SLA timer + escalation.
  • Click-to-WhatsApp ads with per-locality creatives + landing pages.

Outcomes

Lead-to-conversation rate
27% → 71%
Agent SLA hit
94%
Cost per qualified visit
₹340
Closures in first quarter
11