The challenge
An agency was losing 60%+ of leads at WhatsApp handoff — Meta ads drove conversations but no SLA, no qualification, no follow-up.
All case studies
Real Estate
WhatsApp-first lead engine for a real-estate brokerage
Meta ads → WhatsApp chat → CRM-routed → agent SLA. Lead-to-conversation rate lifted from 27% to 71%.
4 monthsClient: Residential brokerage · NCR + Bengaluru
27% → 71%
Lead-to-conversation rate
94%
Agent SLA hit
₹340
Cost per qualified visit
11
Closures in first quarter
The transformation
Before vs After
BeforeWhere they started
WhatsApp · Sphyx
Hello?
Anyone?
...
- 60%+ of paid leads abandoned at WhatsApp handoff.
- No qualification — agents wasted time.
- Fastest agent won; others missed entirely.
- Zero visibility into inbound pipeline.
AfterWhere Sphyx took them
WhatsApp · Sphyx
Hi! Budget?
₹50-80L NCR
Routing to Priya ✓
Great
She'll call in 5min
✓
🏘️
27% → 71%
- Bot qualifies + routes within 30 seconds.
- Geography-based routing + SLA escalation.
- Real-time dashboard with drop-off heatmap.
- Sustained 71% lead-to-conversation rate.
Our approach
A sequential playbook — each step builds on the one before it.
1
WhatsApp Business Platform setup via our Meta Tech Provider status.
2
Qualifying bot
budget, area, BHK, urgency.
3
Geography-based agent routing with SLA timer + escalation.
4
Click-to-WhatsApp ads with per-locality creatives + landing pages.
Outcomes
Lead-to-conversation rate
27% → 71%
Agent SLA hit
94%
Cost per qualified visit
₹340
Closures in first quarter
11