The challenge
60 agents were forwarding listings on a WhatsApp group, leads were getting poached, attribution was impossible.
All case studies
Real Estate
Internal listing portal for a 60-agent residential brokerage
Replaced WhatsApp-broadcast listings with a roles-based portal — lead-poaching disputes dropped from 3/mo to zero.
5 monthsClient: Residential brokerage · 60 agents, multi-city
3 → 0
Lead-poaching disputes / mo
5 days → same-day
Commission settlement time
14 (up from 6)
Active listings per agent
−22%
Listing-to-close time
The transformation
Before vs After
BeforeWhere they started
- Listings on WhatsApp group — chaotic.
- Lead poaching disputes weekly.
- Commission splits debated manually.
- Stale inventory shown to clients.
AfterWhere Sphyx took them
🏷️
3 → 0
- Single source of truth for all listings.
- First-touch attribution removes disputes.
- Commission auto-split per project rules.
- Stale listings auto-flagged + removed.
Our approach
A sequential playbook — each step builds on the one before it.
1
Roles-based portal: listing owner, co-broking partners, manager.
2
Lead-claim system with first-touch attribution.
3
Commission split rules per project, auto-calculated.
4
Listing freshness alerts to prevent stale inventory.
Outcomes
Lead-poaching disputes / mo
3 → 0
Commission settlement time
5 days → same-day
Active listings per agent
14 (up from 6)
Listing-to-close time
−22%