The challenge
A 7-branch premium salon had phone-only bookings, 22% no-show rate, and a paper loyalty card that nobody carried.
Our approach
- Branch-aware booking site with real-time stylist availability.
- Digital loyalty wallet, accrues + redeems across branches.
- WhatsApp confirmations + reminders 24h / 2h before.
- Post-visit review prompt + rebook nudge.
Outcomes
No-show rate
22% → 11%
Repeat-visit rate
+34%
Avg. ticket on loyalty visits
₹2,400
Branch utilisation lift
+18%