The challenge
A 7-branch premium salon had phone-only bookings, 22% no-show rate, and a paper loyalty card that nobody carried.
All case studies
Skin Care
Booking + loyalty platform for a 7-branch premium salon chain
Online booking + loyalty wallet + WhatsApp confirmations cut no-show rate from 22% to 11%.
5 monthsClient: Premium salon chain · 7 branches
22% → 11%
No-show rate
+34%
Repeat-visit rate
₹2,400
Avg. ticket on loyalty visits
+18%
Branch utilisation lift
The transformation
Before vs After
BeforeWhere they started
WhatsApp · Sphyx
Hello?
Anyone?
...
- Phone-only bookings, lost when busy.
- 22% no-show rate killed branch revenue.
- Paper loyalty cards nobody used.
- No rebook nudge after visit.
AfterWhere Sphyx took them
WhatsApp · Sphyx
Hi! Budget?
₹50-80L NCR
Routing to Priya ✓
Great
She'll call in 5min
✓
✂️
22% → 11%
- Online booking with real-time availability.
- No-shows halved via WhatsApp reminders.
- Cross-branch digital loyalty wallet.
- Post-visit nudge lifts rebook rate.
Our approach
A sequential playbook — each step builds on the one before it.
1
Branch-aware booking site with real-time stylist availability.
2
Digital loyalty wallet, accrues + redeems across branches.
3
WhatsApp confirmations + reminders 24h / 2h before.
4
Post-visit review prompt + rebook nudge.
Outcomes
No-show rate
22% → 11%
Repeat-visit rate
+34%
Avg. ticket on loyalty visits
₹2,400
Branch utilisation lift
+18%