The challenge
A premium furniture brand had a long sales cycle — 6+ phone calls between enquiry and confirmed order.
All case studies
Home & Interiors
Online furniture customiser for a premium furniture brand
Online customiser + live quote + warehouse-visit booking cut a 6-touch sales cycle to 2; AOV ₹2.4L.
5 monthsClient: Premium furniture brand
6 → 2
Enquiry-to-order touches
38%
Online-customised orders share
₹2.4 L
Average order value
64%
Warehouse-visit-to-order
The transformation
Before vs After
BeforeWhere they started
—
★ —
- 6+ phone calls per order.
- No online customisation.
- Quote required a designer call.
- Post-order status by phone.
AfterWhere Sphyx took them
Buy ₹999
★ 4.9
Free Ship
🪑
6 → 2
- Online customiser with live quote.
- Warehouse-visit booking on site.
- Order-status portal post-confirmation.
- Sales cycle shortened to 2 touches.
Our approach
A sequential playbook — each step builds on the one before it.
1
Online customiser: fabric, frame, dimensions.
2
Live quote with delivery + setup add-ons.
3
Warehouse-visit booking for buyers wanting to touch.
4
Order-status portal post-confirmation.
Outcomes
Enquiry-to-order touches
6 → 2
Online-customised orders share
38%
Average order value
₹2.4 L
Warehouse-visit-to-order
64%