The challenge
A premium furniture brand had a long sales cycle — 6+ phone calls between enquiry and confirmed order.
Our approach
- Online customiser: fabric, frame, dimensions.
- Live quote with delivery + setup add-ons.
- Warehouse-visit booking for buyers wanting to touch.
- Order-status portal post-confirmation.
Outcomes
Enquiry-to-order touches
6 → 2
Online-customised orders share
38%
Average order value
₹2.4 L
Warehouse-visit-to-order
64%