The challenge
Pet-nutrition founder wanted to launch with a subscription model — recurring revenue from day one.
All case studies
Pet Care
Launch of a premium pet-nutrition D2C brand
Brand + site + subscription model live in 8 weeks; first 1,000 paying subs in 4 months.
5 monthsClient: Premium pet-nutrition D2C
1,000+
Subscribers in 4 months
₹1,840
Avg. monthly recurring per sub
78%
Retention at month 3
28%
Calculator → subscribe
The transformation
Before vs After
BeforeWhere they started
—
★ —
- Founder had product, no brand or site.
- No subscription engine.
- No pet-parent acquisition channel.
- Manual order management.
AfterWhere Sphyx took them
Buy ₹999
★ 4.9
Free Ship
🐾
1,000+
- Brand + site + subscription in 8 weeks.
- Skip/pause flexibility lifts retention.
- Paid funnel filling subscriber base.
- Recurring revenue from day one.
Our approach
A sequential playbook — each step builds on the one before it.
1
Brand positioning around vet-grade ingredients.
2
Site with breed + age + weight calculator.
3
Subscription with skip / pause flexibility.
4
Meta + Google paid targeting pet-parent communities.
Outcomes
Subscribers in 4 months
1,000+
Avg. monthly recurring per sub
₹1,840
Retention at month 3
78%
Calculator → subscribe
28%