Sphyx
All case studies
Agriculture

Direct-to-doorstep platform for an organic produce co-op

Weekly produce baskets ordered online; farmer margin retained jumped 35 percentage points.

5 monthsClient: Organic produce farmer co-op
The transformation

Before vs After

BeforeWhere they started
—
★ —
  • Middlemen took 40% of margin.
  • No direct customer.
  • Farmer earnings inconsistent.
  • No transparency.
AfterWhere Sphyx took them
Buy ₹999
★ 4.9
Free Ship
🥬
+35 pp
  • Weekly basket model, direct-to-doorstep.
  • Margin retained at farm-source.
  • Per-farmer payout transparency.
  • Predictable monthly earnings for farmers.

The challenge

An organic farmer co-op was selling through middlemen and losing 40% of margin. Wanted direct-to-doorstep.

Our approach

  • Weekly basket model with farm-fresh subscription.
  • Pre-orders close Wednesday for Saturday delivery.
  • Delivery routing optimised for own fleet.
  • Per-farmer payout transparency in their dashboard.

Outcomes

Farmer margin retained
+35 pp
Weekly baskets shipped
480
Subscription retention
78%
Per-farmer monthly earnings
₹18,000