The challenge
An organic farmer co-op was selling through middlemen and losing 40% of margin. Wanted direct-to-doorstep.
All case studies
Agriculture
Direct-to-doorstep platform for an organic produce co-op
Weekly produce baskets ordered online; farmer margin retained jumped 35 percentage points.
5 monthsClient: Organic produce farmer co-op
+35 pp
Farmer margin retained
480
Weekly baskets shipped
78%
Subscription retention
₹18,000
Per-farmer monthly earnings
The transformation
Before vs After
BeforeWhere they started
—
★ —
- Middlemen took 40% of margin.
- No direct customer.
- Farmer earnings inconsistent.
- No transparency.
AfterWhere Sphyx took them
Buy ₹999
★ 4.9
Free Ship
🥬
+35 pp
- Weekly basket model, direct-to-doorstep.
- Margin retained at farm-source.
- Per-farmer payout transparency.
- Predictable monthly earnings for farmers.
Our approach
A sequential playbook — each step builds on the one before it.
1
Weekly basket model with farm-fresh subscription.
2
Pre-orders close Wednesday for Saturday delivery.
3
Delivery routing optimised for own fleet.
4
Per-farmer payout transparency in their dashboard.
Outcomes
Farmer margin retained
+35 pp
Weekly baskets shipped
480
Subscription retention
78%
Per-farmer monthly earnings
₹18,000