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Non-profit

Crisis-response fundraising campaign for a relief NGO

Crisis-response campaign raised ₹84L — the year's largest single-month total — via Meta + Google + creators.

6 weeksClient: Relief NGO · crisis response
₹84 L (largest single month)
Funds raised
8,400
First-time donors
38%
Creator-driven share
₹98
Cost per donor acquisition
The transformation

Before vs After

BeforeWhere they started
CPM↑ ₹312
ROAS 0.9×
25
F
M
  • Existing donor list insufficient.
  • No crisis-ready creative.
  • No creator partnerships.
  • Daily update cadence absent.
AfterWhere Sphyx took them
CPM↓ ₹64
ROAS 5.4×
25
F
M
💝
₹84 L (largest single month)
  • Crisis landing page with live counter.
  • Field-recorded creative across paid channels.
  • Creator partnerships amplified reach.
  • Largest single-month total raised.

The challenge

A relief NGO needed to raise crisis funds fast. Existing donor list wasn't enough.

Our approach

A sequential playbook — each step builds on the one before it.

1

Crisis landing page with live impact counter.

2

Meta + Google ads with field-recorded creative.

3

Creator partnerships for amplification.

4

Daily donor-update emails throughout.

Outcomes

Funds raised
₹84 L (largest single month)
First-time donors
8,400
Creator-driven share
38%
Cost per donor acquisition
₹98