The challenge
An education NGO had a 38% recurring-donor retention rate — most lapsed after the first year because they never saw impact.
All case studies
Non-profit
Donor-engagement engine for an education NGO
Monthly impact stories + donor-portal lifted retention 28 pp; recurring giving now 64% of revenue.
8 monthsClient: Education NGO · national reach
+28 pp
Recurring-donor retention
₹38,000
Avg. donor lifetime value
64%
Recurring share of revenue
+48%
Year-end campaign lift
The transformation
Before vs After
BeforeWhere they started
♡ 4 · ⤴ 0
♡ 5 · ⤴ 0
♡ 6 · ⤴ 0
- 38% donor retention.
- Generic year-end emails.
- No donor portal.
- Donors couldn't see their impact.
AfterWhere Sphyx took them
♡ 3200 · ⤴ 480
♡ 4300 · ⤴ 710
♡ 5400 · ⤴ 940
🤝
+28 pp
- Monthly per-donor impact stories.
- Donor portal with cumulative view.
- Tailored year-end reports.
- Recurring giving now overtakes one-off.
Our approach
A sequential playbook — each step builds on the one before it.
1
Monthly impact stories per donor (kid + school + outcome).
2
Donor portal with cumulative impact view.
3
Anniversary nudges with upgrade options.
4
Year-end report tailored per donor.
Outcomes
Recurring-donor retention
+28 pp
Avg. donor lifetime value
₹38,000
Recurring share of revenue
64%
Year-end campaign lift
+48%