Sphyx
All case studies
Non-profit

Donor-engagement engine for an education NGO

Monthly impact stories + donor-portal lifted retention 28 pp; recurring giving now 64% of revenue.

8 monthsClient: Education NGO · national reach
The transformation

Before vs After

BeforeWhere they started
♡ 4 · ⤴ 0
♡ 5 · ⤴ 0
♡ 6 · ⤴ 0
  • 38% donor retention.
  • Generic year-end emails.
  • No donor portal.
  • Donors couldn't see their impact.
AfterWhere Sphyx took them
♡ 3200 · ⤴ 480
♡ 4300 · ⤴ 710
♡ 5400 · ⤴ 940
🤝
+28 pp
  • Monthly per-donor impact stories.
  • Donor portal with cumulative view.
  • Tailored year-end reports.
  • Recurring giving now overtakes one-off.

The challenge

An education NGO had a 38% recurring-donor retention rate — most lapsed after the first year because they never saw impact.

Our approach

  • Monthly impact stories per donor (kid + school + outcome).
  • Donor portal with cumulative impact view.
  • Anniversary nudges with upgrade options.
  • Year-end report tailored per donor.

Outcomes

Recurring-donor retention
+28 pp
Avg. donor lifetime value
₹38,000
Recurring share of revenue
64%
Year-end campaign lift
+48%