Sphyx
All case studies
Financial Services

Loan-origination funnel for an NBFC

Pincode-aware loan-eligibility funnel cut origination drop-off 50% and lifted disbursal volume 38%.

5 monthsClient: NBFC · personal + business loans
The transformation

Before vs After

BeforeWhere they started
  • Bought leads at high CPL, low fit.
  • Origination ops drowning.
  • Document collection over email.
  • Long pre-approval cycles.
AfterWhere Sphyx took them
💰
−50%
  • Pincode + eligibility check upfront.
  • Document upload via WhatsApp.
  • Instant pre-approval via OCR + bureau.
  • Disbursal volume up 38%.

The challenge

An NBFC was buying leads at high CPL with abysmal lead quality. Origination ops were drowning in unfit applicants.

Our approach

  • Pincode-aware eligibility check upfront (no time wasted).
  • Document upload via WhatsApp.
  • OCR + bureau pull for instant pre-approval.
  • Underwriter dashboard with auto-priority queue.

Outcomes

Origination drop-off
−50%
Pre-approval time
days → 4 min
Disbursal volume lift
+38%
Cost per disbursed loan
₹680 (acquisition)