The challenge
A luxury spa relied on a 14-page paper enrolment for memberships. 60% of HNI prospects abandoned mid-form.
Our approach
- 3-tier membership with progressive enrolment (no upfront wall).
- Concierge WhatsApp lane for members + prospects.
- Wallet auto-deduct for in-spa consumption.
- Auto-renewal with 30-day grace + win-back.
Outcomes
Enrolment completion rate
40% → 87%
Avg. spend per member / mo
₹38,000
Renewal rate
78%
Concierge response time
4 min