The challenge
A luxury spa relied on a 14-page paper enrolment for memberships. 60% of HNI prospects abandoned mid-form.
All case studies
Skin Care
Membership + concierge platform for a destination luxury spa
Tier-based memberships + WhatsApp concierge lifted enrolment completion from 40% to 87%.
4 monthsClient: Destination luxury spa
40% → 87%
Enrolment completion rate
₹38,000
Avg. spend per member / mo
78%
Renewal rate
4 min
Concierge response time
The transformation
Before vs After
BeforeWhere they started
WhatsApp · Sphyx
Hello?
Anyone?
...
- 14-page paper form, 60% abandon rate.
- Membership wallet tracked in Excel.
- Renewal lapses unnoticed for months.
- No concierge channel for members.
AfterWhere Sphyx took them
WhatsApp · Sphyx
Hi! Budget?
₹50-80L NCR
Routing to Priya ✓
Great
She'll call in 5min
✓
💆
40% → 87%
- Progressive digital enrolment, 87% completion.
- Live wallet, auto-deducted in-spa.
- Auto-renewal with grace + win-back.
- WhatsApp concierge always-on for members.
Our approach
A sequential playbook — each step builds on the one before it.
1
3-tier membership with progressive enrolment (no upfront wall).
2
Concierge WhatsApp lane for members + prospects.
3
Wallet auto-deduct for in-spa consumption.
4
Auto-renewal with 30-day grace + win-back.
Outcomes
Enrolment completion rate
40% → 87%
Avg. spend per member / mo
₹38,000
Renewal rate
78%
Concierge response time
4 min