The challenge
A luxury developer wanted HNI walk-ins for a ₹15Cr+ project but couldn't publicise it — needed discreet, invite-only acquisition.
All case studies
Real Estate
Discreet luxury-real-estate campaign for an HNI-only project
Invitation-only LinkedIn + Meta campaign sourcing 28 HNI walk-ins per launch event, without a public site.
3 months / per launchClient: Luxury developer · ₹15Cr+ ticket project
28
Qualified walk-ins per event
9%
Conversion at event
₹1,800
CPL on HNI audience
4
Units closed in window
The transformation
Before vs After
BeforeWhere they started
CPM↑ ₹312
ROAS 0.9×
25
F
M
- Reliance on broker network for HNI leads.
- No discreet digital channel.
- Walk-ins unpredictable; events under-attended.
- Concierge follow-up handled over email — slow.
AfterWhere Sphyx took them
CPM↓ ₹64
ROAS 5.4×
25
F
M
🔑
28
- Predictable HNI walk-ins per launch event.
- Invitation-only flow keeps brand exclusive.
- Floor-plans delivered on WhatsApp post-RSVP.
- Broker network supplements, not depends.
Our approach
A sequential playbook — each step builds on the one before it.
1
Brand films shot for LinkedIn + IG Reels
no project name shown.
2
Lookalike audiences off the developer's prior buyer list.
3
RSVP-only event landing pages, manually approved.
4
Concierge WhatsApp lane post-RSVP with floor-plan delivery.
Outcomes
Qualified walk-ins per event
28
Conversion at event
9%
CPL on HNI audience
₹1,800
Units closed in window
4