The challenge
A mid-tier law firm was missing out on shortlists because their digital presence felt 1990s.
All case studies
Professional Services
Rebrand + thought-leadership engine for a law firm
Refreshed brand + partner-led writing engine put the firm on 4 shortlists they had been missing.
6 monthsClient: Mid-tier law firm · transactions practice
14
Inbound RFPs / mo
+8,000 across team
Partner LinkedIn followers
4 (new)
Shortlist appearances
Top-5 for 3 of 4
Practice-area page rankings
The transformation
Before vs After
BeforeWhere they started
♡ 4 · ⤴ 0
♡ 5 · ⤴ 0
♡ 6 · ⤴ 0
- 1990s-era brand and website.
- No partner writing engine.
- Missing shortlists.
- Zero LinkedIn presence.
AfterWhere Sphyx took them
♡ 3200 · ⤴ 480
♡ 4300 · ⤴ 710
♡ 5400 · ⤴ 940
⚖️
14
- Modern brand identity across touchpoints.
- Partner-led monthly writing cadence.
- Practice-area microsites with case histories.
- Shortlists now reaching them inbound.
Our approach
A sequential playbook — each step builds on the one before it.
1
Brand refresh: modern wordmark + identity system.
2
Partner-led writing engine (1 long-form / partner / month).
3
Practice-area microsites with case histories.
4
LinkedIn content cadence for each partner.
Outcomes
Inbound RFPs / mo
14
Partner LinkedIn followers
+8,000 across team
Shortlist appearances
4 (new)
Practice-area page rankings
Top-5 for 3 of 4