Sphyx
All case studies
Financial Services

Lead engine for an insurance broker (health + term)

Meta + Google → comparison page → WhatsApp quote → callback. Lead cost ₹240; 380 policies / month.

4 monthsClient: Insurance brokerage · multi-product
The transformation

Before vs After

BeforeWhere they started
CPM↑ ₹312
ROAS 0.9×
25
F
M
  • Bought leads from aggregators at high CPL.
  • Poor lead quality, low conversion.
  • Quote generation manual + slow.
  • Advisors juggled cold + warm leads.
AfterWhere Sphyx took them
CPM↓ ₹64
ROAS 5.4×
25
F
M
🛡️
₹240
  • Owned funnel via comparison pages.
  • WhatsApp quote bot does first qualification.
  • Advisors only see hot leads with full context.
  • Sustained policy issue lift.

The challenge

An insurance broker was paying high CPLs to aggregators with poor lead quality. Needed an owned funnel.

Our approach

  • Product comparison pages per geo + age band.
  • Meta + Google with comparison page as landing.
  • WhatsApp quote bot collecting age, gender, sum-insured.
  • Hot-lead transfer to advisor with full context.

Outcomes

Cost per qualified lead
₹240
Lead-to-advisor conversion
28%
Time-to-quote
90 sec
Policies issued / month
380