Sphyx
All case studies
Skin Care

Relaunch of a stagnating haircare D2C brand

Repositioned, redesigned, refunneled — flat brand returned to 12% MoM new-customer growth.

5 monthsClient: Haircare D2C · 4-year-old brand
The transformation

Before vs After

BeforeWhere they started
—
★ —
  • Plateaued new-customer acquisition.
  • Generic brand positioning.
  • No subscription option.
  • Tired paid creative.
AfterWhere Sphyx took them
Buy ₹999
★ 4.9
Free Ship
💇‍♀️
+12%
  • Outcome-led brand positioning.
  • Regimen-quiz funnel for new customers.
  • Subscription drives retention.
  • Refreshed paid creative library.

The challenge

4-year-old haircare D2C had hit a plateau — repeat-rate decent, but new-customer acquisition was flat.

Our approach

  • Brand repositioning around hair-concern outcomes.
  • Site redesign with regimen-quiz funnel.
  • Subscription option for repeat customers.
  • Refreshed paid creative library.

Outcomes

New-customer MoM growth
+12%
Regimen-quiz conversion
32%
Subscription take-rate
41%
Repeat rate
+9 pp