The challenge
Gym chain had high churn because nothing happened between sign-up and the renewal pitch 11 months later.
All case studies
Fitness
Membership lifecycle automation for a multi-branch gym
Trial → join → engage → renew → win-back, all on WhatsApp. Monthly churn cut 30%; renewal rate 78%.
4 monthsClient: Multi-branch gym chain
−30%
Monthly churn
41%
Trial-to-paid conversion
38%
At-risk recovery rate
78%
Renewal rate
The transformation
Before vs After
BeforeWhere they started
WhatsApp · Sphyx
Hello?
Anyone?
...
- No engagement between sign-up + renewal.
- Trial drop-off invisible.
- Renewals were a hard sell.
- No win-back motion.
AfterWhere Sphyx took them
WhatsApp · Sphyx
Hi! Budget?
₹50-80L NCR
Routing to Priya ✓
Great
She'll call in 5min
✓
🏋️
−30%
- Day-1/7/30/60 nudges keep members engaged.
- At-risk members caught at 14 days.
- Renewals warmer because engagement is constant.
- Win-back recovers lapsed members.
Our approach
A sequential playbook — each step builds on the one before it.
1
Day-1 / 7 / 30 / 60 WhatsApp engagement nudges.
2
Class-attendance dashboard per member.
3
At-risk member alert at 14 days no-show.
4
Renewal pitch + win-back automation.
Outcomes
Monthly churn
−30%
Trial-to-paid conversion
41%
At-risk recovery rate
38%
Renewal rate
78%