The challenge
A fintech was bleeding users at KYC — 7-step monolithic form, no progress save, abandoned mid-way.
All case studies
Financial Services
KYC-friendly onboarding funnel for a fintech
Cut KYC drop-off in half by re-engineering the funnel into 4 micro-steps with progress save.
4 monthsClient: Investment fintech · mass-affluent
2×
KYC completion rate
4 min
Avg. time-to-complete
38%
Drop-off recovery via WhatsApp
−42%
Onboarding ops cost / user
The transformation
Before vs After
BeforeWhere they started
- 7-step monolithic KYC form.
- No progress save; users started over.
- No drop-off recovery.
- Ops team firefighting blocked users.
AfterWhere Sphyx took them
💳
2×
- 4 micro-step funnel with save.
- OCR pre-fills 60% of fields.
- WhatsApp recovers 1-hour drop-offs.
- KYC completion rate doubled.
Our approach
A sequential playbook — each step builds on the one before it.
1
4 micro-step funnel with save-and-resume.
2
Aadhaar + PAN OCR to pre-fill fields.
3
Per-step abandonment alerts to ops team.
4
WhatsApp resume-link 1h after abandon.
Outcomes
KYC completion rate
2×
Avg. time-to-complete
4 min
Drop-off recovery via WhatsApp
38%
Onboarding ops cost / user
−42%