The challenge
A 12-year-old fine-dining flagship was losing relevance — Instagram was sleepy, repeat-rate was falling, and the chef's story wasn't being told.
All case studies
Food & Beverage
Loyalty + storytelling relaunch for a fine-dining flagship
Chef-led storytelling + invite-only tasting nights lifted repeat-diner rate 24% and avg. cheque to ₹4,800.
5 monthsClient: Fine-dining flagship · single outlet, 12-year-old
+24%
Repeat-diner rate
3 months out
Tasting-night waitlist
+18,000 / yr
IG follower growth
₹4,800 (up from ₹3,900)
Avg. cheque size
The transformation
Before vs After
BeforeWhere they started
♡ 4 · ⤴ 0
♡ 5 · ⤴ 0
♡ 6 · ⤴ 0
- Sleepy Instagram, mostly food photos.
- Repeat-rate slipping vs newer competitors.
- Chef's story untold.
- No invite-only / VIP layer.
AfterWhere Sphyx took them
♡ 3200 · ⤴ 480
♡ 4300 · ⤴ 710
♡ 5400 · ⤴ 940
🍽️
+24%
- Monthly chef-led IG Reels series.
- Tasting nights waitlisted out 3 months.
- Refreshed brand voice and identity.
- Repeat-rate recovering across top deciles.
Our approach
A sequential playbook — each step builds on the one before it.
1
Monthly chef-led IG Reels series (seasonal ingredients, sourcing trips).
2
Invite-only tasting nights for top-decile diners.
3
Email monthly with new menus + behind-the-scenes.
4
Refreshed brand voice across all touchpoints.
Outcomes
Repeat-diner rate
+24%
Tasting-night waitlist
3 months out
IG follower growth
+18,000 / yr
Avg. cheque size
₹4,800 (up from ₹3,900)