The challenge
A new EV charging network had stations live but no awareness or app installs.
Our approach
- Driver acquisition: Meta + Google + EV-community partnerships.
- Station-locator microsite with live availability.
- Onboarding lifecycle: install → first-charge → recurring.
- Referral mechanic baked into the app.
Outcomes
Active drivers in 5 months
10,400
First-charge conversion
64%
Cost per install
₹140
Repeat-charge rate
4.2× / month