The challenge
A new EV charging network had stations live but no awareness or app installs.
All case studies
Automotive
Launch campaign for an EV charging network
App + station-locator + driver lifecycle marketing — 10,000+ active drivers in 5 months.
5 monthsClient: EV charging network · 4 metros
10,400
Active drivers in 5 months
64%
First-charge conversion
₹140
Cost per install
4.2× / month
Repeat-charge rate
The transformation
Before vs After
BeforeWhere they started
CPM↑ ₹312
ROAS 0.9×
25
F
M
- Stations live, but no driver awareness.
- App installs minimal.
- No onboarding lifecycle.
- Referrals not incentivised.
AfterWhere Sphyx took them
CPM↓ ₹64
ROAS 5.4×
25
F
M
🔌
10,400
- 10K+ active drivers in 5 months.
- Station-locator microsite live with availability.
- Lifecycle nudges drive repeat-charge.
- Referral mechanic compounds growth.
Our approach
A sequential playbook — each step builds on the one before it.
1
Driver acquisition: Meta + Google + EV-community partnerships.
2
Station-locator microsite with live availability.
3
Onboarding lifecycle: install → first-charge → recurring.
4
Referral mechanic baked into the app.
Outcomes
Active drivers in 5 months
10,400
First-charge conversion
64%
Cost per install
₹140
Repeat-charge rate
4.2× / month