The challenge
A 22-store ethnic-wear chain had a web store that didn't know what its retail stores stocked. Customers were told 'out of stock' online while the physical store had 12 pieces.
All case studies
Clothing & Fashion
Omnichannel rollout for a 22-store ethnic-wear chain
Store inventory unified across web + 22 outlets; lost-sale 'out-of-stock' incidents cut 90%.
6 monthsClient: Ethnic-wear retailer · 22 stores
1,100 / wk
Same-day click-and-collect orders
−90%
Lost-sale 'out-of-stock' incidents
18% of all returns
Cross-outlet returns
+28%
Blended (online + offline) revenue
The transformation
Before vs After
BeforeWhere they started
·Sales
·Inventory
·HR
·Payroll
·Accounts
·Reports
- Web inventory disconnected from stores.
- 'Out of stock' shown when stock existed.
- Returns only at purchasing outlet.
- No WhatsApp restock alerts.
AfterWhere Sphyx took them
✓Sales
✓Inventory
✓HR
✓Payroll
✓Accounts
✓Reports
🥻
1,100 / wk
- One inventory across web + 22 outlets.
- Click-and-collect live in every store.
- Cross-outlet returns + auto-refund.
- WhatsApp restock alerts boost retention.
Our approach
A sequential playbook — each step builds on the one before it.
1
Real-time inventory sync across web + 22 outlets.
2
Click-and-collect with 2-hour same-day pickup.
3
WhatsApp 'in-stock' alerts per outlet.
4
Returns accepted at any outlet, refund auto-issued.
Outcomes
Same-day click-and-collect orders
1,100 / wk
Lost-sale 'out-of-stock' incidents
−90%
Cross-outlet returns
18% of all returns
Blended (online + offline) revenue
+28%