Sphyx Digital — You Think It, We Build.
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Consumer Electronics

Owned D2C store for a consumer-electronics brand

Owned D2C store cut marketplace dependence to 72% of revenue, lifted margin per order 18 pp.

5 monthsClient: Consumer electronics brand
28% (from 5%)
D2C share of revenue
+18 pp
Margin lift on D2C orders
64%
Warranty registration rate
28,000
Owned email + WhatsApp list
The transformation

Before vs After

BeforeWhere they started
—
★ —
  • 95% reliant on Amazon.
  • Painful margin, no customer data.
  • Warranty registration broken.
  • Zero owned audience.
AfterWhere Sphyx took them
Buy ₹999
★ 4.9
Free Ship
📱
28% (from 5%)
  • Owned D2C store with EMI + COD.
  • Healthier margin on D2C orders.
  • Warranty registration drives customer database.
  • Owned audience for next launches.

The challenge

A consumer-electronics brand was 95% reliant on Amazon. Margin was painful and they had zero customer data.

Our approach

A sequential playbook — each step builds on the one before it.

1

Owned D2C store on Next.js with EMI + COD.

2

Razorpay + Easebuzz for payment redundancy.

3

Warranty registration + post-purchase flow.

4

Marketplace + D2C inventory unified.

Outcomes

D2C share of revenue
28% (from 5%)
Margin lift on D2C orders
+18 pp
Warranty registration rate
64%
Owned email + WhatsApp list
28,000