The challenge
An edtech ran cohorts on Zoom + Google Drive + WhatsApp. Drop-off after week-2 was brutal; no one knew who was behind.
Replaced Zoom-and-Google-Drive duct-tape with a real cohort platform — completion rate up 4×; NPS 64.
An edtech ran cohorts on Zoom + Google Drive + WhatsApp. Drop-off after week-2 was brutal; no one knew who was behind.
A sequential playbook — each step builds on the one before it.
Cohort dashboard with weekly progress per student.
Auto-nudge at 24h / 72h of inactivity.
Peer-pair matching for accountability.
Live + recorded sessions in one place.