The challenge
A new denim brand needed to sell out its launch drop without a celebrity face and without retail.
All case studies
Clothing & Fashion
Launch campaign for a Gen-Z denim brand
Sold out launch drop in 11 days using only IG creators + Meta paid; 4.8× ROAS.
2.5 monthsClient: Denim D2C · Gen-Z first
11 days
Time to sell-out
22%
Waitlist → buyer conversion
4.8×
ROAS on Meta paid
8,400
Owned email/SMS list at sellout
The transformation
Before vs After
BeforeWhere they started
CPM↑ ₹312
ROAS 0.9×
25
F
M
- Zero customer base.
- No celebrity / influencer access.
- Limited launch budget.
- No retail distribution.
AfterWhere Sphyx took them
CPM↓ ₹64
ROAS 5.4×
25
F
M
👖
11 days
- Launch drop sold out in 11 days.
- Owned waitlist of 8,400 for next drop.
- 12 creator partnerships now repeatable.
- Drop-2 forecast already oversubscribed.
Our approach
A sequential playbook — each step builds on the one before it.
1
Drop strategy: 600 pieces, 3 cuts, 11-day window.
2
12 nano + 3 mid creators on IG with raw try-on content.
3
Meta paid layered on top of organic creator traction.
4
Waitlist → countdown → SMS launch hammer.
Outcomes
Time to sell-out
11 days
Waitlist → buyer conversion
22%
ROAS on Meta paid
4.8×
Owned email/SMS list at sellout
8,400