The challenge
D2C brand fulfilled from own warehouse for primary SKUs and 3 outsourced 3PLs for the long tail — no single view.
Our approach
- Order router decides own-warehouse vs 3PL by SKU + geo.
- Inventory unified across all 4 nodes.
- Per-lane SLA monitoring with auto-escalation.
- Customer-facing tracking blended across carriers.
Outcomes
Order-to-ship time
4 hours
Per-lane SLA breaches
−88%
Inventory accuracy
99.4%
'Where-is-my-order' tickets
−82%