The challenge
D2C brand fulfilled from own warehouse for primary SKUs and 3 outsourced 3PLs for the long tail — no single view.
Owned warehouse + 3 outsourced lanes consolidated into one fulfilment ERP — 'where-is-my-order' tickets dropped 82%.
D2C brand fulfilled from own warehouse for primary SKUs and 3 outsourced 3PLs for the long tail — no single view.
A sequential playbook — each step builds on the one before it.
Order router decides own-warehouse vs 3PL by SKU + geo.
Inventory unified across all 4 nodes.
Per-lane SLA monitoring with auto-escalation.
Customer-facing tracking blended across carriers.