The challenge
An urban-cycle founder had a premium product but no brand or distribution. Wanted a D2C launch with no retail.
Our approach
- Brand positioning + visual identity.
- Storefront with EMI + test-ride bookings.
- Creator-led launch with city-walk content.
- Meta + Google paid layered post-creator traction.
Outcomes
Launch units sold
3 weeks ahead of forecast
Test-ride → purchase
38%
Creator-driven sales share
48%
ROAS on Meta paid
4.4×