The challenge
An urban-cycle founder had a premium product but no brand or distribution. Wanted a D2C launch with no retail.
All case studies
Consumer Products
D2C launch of a premium urban-cycle brand
Brand + storefront + creator-led launch sold out launch units 3 weeks ahead of forecast; 4.4× ROAS.
4 monthsClient: Premium urban-cycle brand
3 weeks ahead of forecast
Launch units sold
38%
Test-ride → purchase
48%
Creator-driven sales share
4.4×
ROAS on Meta paid
The transformation
Before vs After
BeforeWhere they started
—
★ —
- Premium product, no brand.
- No D2C distribution.
- No creator network.
- Test-rides unscalable.
AfterWhere Sphyx took them
Buy ₹999
★ 4.9
Free Ship
🚴
3 weeks ahead of forecast
- Brand identity + storefront live.
- Test-ride bookings on the site.
- Creator partnerships repeatable.
- Launch sold out 3 weeks ahead.
Our approach
A sequential playbook — each step builds on the one before it.
1
Brand positioning + visual identity.
2
Storefront with EMI + test-ride bookings.
3
Creator-led launch with city-walk content.
4
Meta + Google paid layered post-creator traction.
Outcomes
Launch units sold
3 weeks ahead of forecast
Test-ride → purchase
38%
Creator-driven sales share
48%
ROAS on Meta paid
4.4×