The challenge
A JEE coaching institute relied on word-of-mouth + newspaper inserts. The next batch was filling 6 weeks late, pushing back revenue.
All case studies
Education & Training
Lead-gen engine for a JEE coaching institute
Meta + Google paid + WhatsApp follow-up filled the next batch 30 days ahead of schedule.
3 monthsClient: JEE / NEET coaching institute
30 days early
Batch fill timing
38%
Trial-to-paid conversion
₹420
CPL on parent audience
+140%
Counsellor productivity
The transformation
Before vs After
BeforeWhere they started
CPM↑ ₹312
ROAS 0.9×
25
F
M
- Word-of-mouth + newspaper inserts only.
- Next batch filled 6 weeks late.
- Counsellors cold-called from spreadsheets.
- No trial → paid funnel.
AfterWhere Sphyx took them
CPM↓ ₹64
ROAS 5.4×
25
F
M
📚
30 days early
- Paid funnel to free-trial class.
- Batch filled 30 days ahead of schedule.
- Counsellors get warm leads with context.
- Predictable batch revenue planning.
Our approach
A sequential playbook — each step builds on the one before it.
1
Free-trial-class landing page with batch + city + slot.
2
Meta + Google paid focused on Class 10 + 11 parents.
3
WhatsApp follow-up sequence post-trial.
4
Counsellor handoff with full lead context.
Outcomes
Batch fill timing
30 days early
Trial-to-paid conversion
38%
CPL on parent audience
₹420
Counsellor productivity
+140%