The challenge
A JEE coaching institute relied on word-of-mouth + newspaper inserts. The next batch was filling 6 weeks late, pushing back revenue.
Our approach
- Free-trial-class landing page with batch + city + slot.
- Meta + Google paid focused on Class 10 + 11 parents.
- WhatsApp follow-up sequence post-trial.
- Counsellor handoff with full lead context.
Outcomes
Batch fill timing
30 days early
Trial-to-paid conversion
38%
CPL on parent audience
₹420
Counsellor productivity
+140%