The challenge
A 5-city cloud kitchen was paying ~28% to aggregators with zero customer ownership. Wanted a direct WhatsApp channel.
All case studies
Food & Beverage
WhatsApp orders engine for a 5-city cloud kitchen
Direct WhatsApp ordering took 41% of order volume, cutting aggregator commission by ₹3.2L/month.
4 monthsClient: Cloud kitchen · 5 cities, 3 brands
41%
Direct-order share
₹3.2 L / mo
Aggregator commission saved
₹520
Avg. ticket via direct
31%
Repeat-order rate
The transformation
Before vs After
BeforeWhere they started
WhatsApp · Sphyx
Hello?
Anyone?
...
- ~28% aggregator commission on every order.
- Zero customer data.
- No repeat-marketing channel.
- Wild margin swings during promo days.
AfterWhere Sphyx took them
WhatsApp · Sphyx
Hi! Budget?
₹50-80L NCR
Routing to Priya ✓
Great
She'll call in 5min
✓
🍔
41%
- Direct WhatsApp ordering live in 5 cities.
- Owned customer database with order history.
- Repeat-order nudges via WhatsApp.
- Aggregator dependence cut sharply.
Our approach
A sequential playbook — each step builds on the one before it.
1
Click-to-WhatsApp ads per locality + brand.
2
Bot collects: pincode → menu → cart → COD/UPI.
3
Auto-routes orders to nearest kitchen.
4
Status updates: confirmed → packed → on-the-way → delivered.
Outcomes
Direct-order share
41%
Aggregator commission saved
₹3.2 L / mo
Avg. ticket via direct
₹520
Repeat-order rate
31%