Sphyx
All case studies
Food & Beverage

WhatsApp orders engine for a 5-city cloud kitchen

Direct WhatsApp ordering took 41% of order volume, cutting aggregator commission by ₹3.2L/month.

4 monthsClient: Cloud kitchen · 5 cities, 3 brands
The transformation

Before vs After

BeforeWhere they started
WhatsApp · Sphyx
Hello?
Anyone?
...
  • ~28% aggregator commission on every order.
  • Zero customer data.
  • No repeat-marketing channel.
  • Wild margin swings during promo days.
AfterWhere Sphyx took them
WhatsApp · Sphyx
Hi! Budget?
₹50-80L NCR
Routing to Priya ✓
Great
She'll call in 5min
✓
🍔
41%
  • Direct WhatsApp ordering live in 5 cities.
  • Owned customer database with order history.
  • Repeat-order nudges via WhatsApp.
  • Aggregator dependence cut sharply.

The challenge

A 5-city cloud kitchen was paying ~28% to aggregators with zero customer ownership. Wanted a direct WhatsApp channel.

Our approach

  • Click-to-WhatsApp ads per locality + brand.
  • Bot collects: pincode → menu → cart → COD/UPI.
  • Auto-routes orders to nearest kitchen.
  • Status updates: confirmed → packed → on-the-way → delivered.

Outcomes

Direct-order share
41%
Aggregator commission saved
₹3.2 L / mo
Avg. ticket via direct
₹520
Repeat-order rate
31%