The challenge
A multi-brand dealership was running brand-mandated campaigns with no first-party follow-up. Test drives weren't materialising.
All case studies
Automotive
Walk-in engine for a multi-brand car dealership
Meta → WhatsApp test-drive bot → showroom slot. Test-drive bookings up 3×; cost per booking ₹880.
3 monthsClient: Multi-brand dealership · 3 showrooms
3×
Test-drive bookings
71%
Test-drive → enquiry-form conversion
₹880
Cost per test-drive
28%
Walk-in-to-sale conversion
The transformation
Before vs After
BeforeWhere they started
WhatsApp · Sphyx
Hello?
Anyone?
...
- Brand-mandated ads with no first-party follow-up.
- Test-drives not materialising.
- Reps cold-called from raw lead lists.
- Post-test-drive silence.
AfterWhere Sphyx took them
WhatsApp · Sphyx
Hi! Budget?
₹50-80L NCR
Routing to Priya ✓
Great
She'll call in 5min
✓
🚗
3×
- WhatsApp bot books test-drive in 60 seconds.
- Reps get context-rich handoff.
- Post-test-drive nudge with finance info.
- Test-drive bookings tripled.
Our approach
A sequential playbook — each step builds on the one before it.
1
Click-to-WhatsApp ads per model + locality.
2
Bot books test-drive slot at nearest showroom.
3
Sales rep gets context-rich handoff card.
4
Post-test-drive nudge with finance + delivery info.
Outcomes
Test-drive bookings
3×
Test-drive → enquiry-form conversion
71%
Cost per test-drive
₹880
Walk-in-to-sale conversion
28%