The challenge
A multi-brand dealership was running brand-mandated campaigns with no first-party follow-up. Test drives weren't materialising.
Our approach
- Click-to-WhatsApp ads per model + locality.
- Bot books test-drive slot at nearest showroom.
- Sales rep gets context-rich handoff card.
- Post-test-drive nudge with finance + delivery info.
Outcomes
Test-drive bookings
3×
Test-drive → enquiry-form conversion
71%
Cost per test-drive
₹880
Walk-in-to-sale conversion
28%