The challenge
Boutique hotel relied on Booking.com for 75% of revenue, paying 18% commission and never owning the guest.
All case studies
Tourism & Hospitality
Direct-bookings engine for a 14-room boutique hotel
OTA share cut from 75% to 43%, direct-bookings doubled, RevPAR up 18%.
5 monthsClient: Boutique hotel · leisure destination
25% → 57%
Direct-booking share
₹8.4 L
OTA commission saved (yr)
14%
Pre-arrival upsell take-rate
+18%
RevPAR lift
The transformation
Before vs After
BeforeWhere they started
—
★ —
- 75% of revenue from OTAs.
- Brand keywords routed to Booking.com.
- No upsell engine pre-arrival.
- Loyalty was a paper card at front-desk.
AfterWhere Sphyx took them
Buy ₹999
★ 4.9
Free Ship
🏨
25% → 57%
- Direct-bookings doubled in share.
- Brand-defence campaigns reclaim own traffic.
- Pre-arrival upsells lift revenue per guest.
- Digital loyalty enrolment automated.
Our approach
A sequential playbook — each step builds on the one before it.
1
Direct-bookings site with real-time inventory + best-rate guarantee.
2
Meta + Google brand-defence campaigns vs OTAs.
3
Pre-arrival email lifecycle with upsells (spa, F&B).
4
Post-stay review + loyalty enrolment funnel.
Outcomes
Direct-booking share
25% → 57%
OTA commission saved (yr)
₹8.4 L
Pre-arrival upsell take-rate
14%
RevPAR lift
+18%