The challenge
A B2B SaaS was paying for high-quality traffic but the homepage was wordy, the demo form had 9 fields, and emails went unread.
All case studies
B2B SaaS
Demo-booking funnel for a B2B SaaS startup
Re-engineered the homepage + booking funnel to triple demo-book rate without changing ad spend.
3 monthsClient: B2B SaaS · ops product
3×
Demo-book rate (same traffic)
78%
Demo form completion
84%
Show-up rate
28%
Demo-to-pipeline conversion
The transformation
Before vs After
BeforeWhere they started
CPM↑ ₹312
ROAS 0.9×
25
F
M
- Wordy homepage, unclear ICP.
- 9-field demo form, high abandon.
- No sector-specific landing pages.
- Generic demo confirm email.
AfterWhere Sphyx took them
CPM↓ ₹64
ROAS 5.4×
25
F
M
🚀
3×
- Clear ICP above-the-fold.
- 3-field form, server-side enrichment.
- Per-sector pages with relevant proof.
- Demo confirm + prep + meet email cycle.
Our approach
A sequential playbook — each step builds on the one before it.
1
Above-the-fold reframe: who-it's-for in 6 words.
2
Demo form: 9 fields → 3 fields (rest enriched server-side).
3
Per-segment landing pages with sector-specific proof.
4
Email sequence: confirm → prep → meet.
Outcomes
Demo-book rate (same traffic)
3×
Demo form completion
78%
Show-up rate
84%
Demo-to-pipeline conversion
28%