The challenge
A developer-focused SaaS was paying high CAC because organic was zero. They had docs but no developer-marketing content.
All case studies
B2B SaaS
Content + SEO stack for a developer-focused SaaS
Engineered an evergreen content engine that compounded to 40,000 monthly organic in 9 months.
9 monthsClient: Developer-focused SaaS
40,000
Monthly organic sessions
6 of 8
Top-3 rank for category keywords
12%
Signup-from-organic ratio
−38%
Blended CAC
The transformation
Before vs After
BeforeWhere they started
♡ 4 · ⤴ 0
♡ 5 · ⤴ 0
♡ 6 · ⤴ 0
- Organic was zero; all paid.
- Docs existed, marketing content didn't.
- Generic blog with no authority.
- Comparison searches owned by competitors.
AfterWhere Sphyx took them
♡ 3200 · ⤴ 480
♡ 4300 · ⤴ 710
♡ 5400 · ⤴ 940
📝
40,000
- Topic clusters around developer pain-points.
- Engineer-bylined how-to articles.
- Honest comparison pages ranking top-3.
- 40K monthly organic, compounding.
Our approach
A sequential playbook — each step builds on the one before it.
1
Topic cluster mapping around developer pain-points.
2
How-to articles with runnable code samples.
3
Comparison pages vs incumbents (honest, citation-heavy).
4
Engineer-led posts published under bylines, not blog brand.
Outcomes
Monthly organic sessions
40,000
Top-3 rank for category keywords
6 of 8
Signup-from-organic ratio
12%
Blended CAC
−38%