Sphyx
All case studies
B2B SaaS

Content + SEO stack for a developer-focused SaaS

Engineered an evergreen content engine that compounded to 40,000 monthly organic in 9 months.

9 monthsClient: Developer-focused SaaS
The transformation

Before vs After

BeforeWhere they started
♡ 4 · ⤴ 0
♡ 5 · ⤴ 0
♡ 6 · ⤴ 0
  • Organic was zero; all paid.
  • Docs existed, marketing content didn't.
  • Generic blog with no authority.
  • Comparison searches owned by competitors.
AfterWhere Sphyx took them
♡ 3200 · ⤴ 480
♡ 4300 · ⤴ 710
♡ 5400 · ⤴ 940
📝
40,000
  • Topic clusters around developer pain-points.
  • Engineer-bylined how-to articles.
  • Honest comparison pages ranking top-3.
  • 40K monthly organic, compounding.

The challenge

A developer-focused SaaS was paying high CAC because organic was zero. They had docs but no developer-marketing content.

Our approach

  • Topic cluster mapping around developer pain-points.
  • How-to articles with runnable code samples.
  • Comparison pages vs incumbents (honest, citation-heavy).
  • Engineer-led posts published under bylines, not blog brand.

Outcomes

Monthly organic sessions
40,000
Top-3 rank for category keywords
6 of 8
Signup-from-organic ratio
12%
Blended CAC
−38%