The challenge
A kitchen-appliance brand ran isolated campaigns across Meta, Google, Amazon Ads + influencers — messaging diverged and CPM rose.
All case studies
Consumer Electronics
Omnichannel campaigns for a kitchen-appliance brand
Festive omnichannel campaign blended Meta, Google, Amazon Ads, and creator content — 34% YoY revenue lift; blended ROAS 4.2×.
4 monthsClient: Kitchen-appliance brand
+34%
Festive revenue YoY
4.2×
Blended ROAS
−22%
CPM
+28%
Brand-search lift
The transformation
Before vs After
BeforeWhere they started
CPM↑ ₹312
ROAS 0.9×
25
F
M
- Channels ran in silos.
- Diverging messaging; rising CPM.
- Creator content not reused in paid.
- No cross-channel attribution.
AfterWhere Sphyx took them
CPM↓ ₹64
ROAS 5.4×
25
F
M
🍳
+34%
- Single festive calendar across channels.
- Shared asset bank with channel cuts.
- Creator content powers paid creative.
- Blended attribution informs budget shifts.
Our approach
A sequential playbook — each step builds on the one before it.
1
One festive calendar covering all channels.
2
Shared creative asset bank with channel-specific cuts.
3
Cross-channel attribution model (last-click adjusted).
4
Creator content repurposed into paid ads.
Outcomes
Festive revenue YoY
+34%
Blended ROAS
4.2×
CPM
−22%
Brand-search lift
+28%