Sphyx
All case studies
Consumer Electronics

Omnichannel campaigns for a kitchen-appliance brand

Festive omnichannel campaign blended Meta, Google, Amazon Ads, and creator content — 34% YoY revenue lift; blended ROAS 4.2×.

4 monthsClient: Kitchen-appliance brand
The transformation

Before vs After

BeforeWhere they started
CPM↑ ₹312
ROAS 0.9×
25
F
M
  • Channels ran in silos.
  • Diverging messaging; rising CPM.
  • Creator content not reused in paid.
  • No cross-channel attribution.
AfterWhere Sphyx took them
CPM↓ ₹64
ROAS 5.4×
25
F
M
🍳
+34%
  • Single festive calendar across channels.
  • Shared asset bank with channel cuts.
  • Creator content powers paid creative.
  • Blended attribution informs budget shifts.

The challenge

A kitchen-appliance brand ran isolated campaigns across Meta, Google, Amazon Ads + influencers — messaging diverged and CPM rose.

Our approach

  • One festive calendar covering all channels.
  • Shared creative asset bank with channel-specific cuts.
  • Cross-channel attribution model (last-click adjusted).
  • Creator content repurposed into paid ads.

Outcomes

Festive revenue YoY
+34%
Blended ROAS
4.2×
CPM
−22%
Brand-search lift
+28%