Sphyx
All case studies
Agriculture

Farmer-facing portal for an agritech advisory

WhatsApp-first farmer advisory + crop-cycle tracker reached 25,000 farmers in 6 months at ₹4 per farmer.

6 monthsClient: Agritech farmer-advisory startup
The transformation

Before vs After

BeforeWhere they started
WhatsApp · Sphyx
Hello?
Anyone?
...
  • Agronomist time-bound.
  • No scalable farmer reach.
  • Language barriers.
  • No crop-cycle awareness.
AfterWhere Sphyx took them
WhatsApp · Sphyx
Hi! Budget?
₹50-80L NCR
Routing to Priya ✓
Great
She'll call in 5min
✓
🌾
25,000 in 6 months
  • 25K farmers on WhatsApp in 6 months.
  • Weekly advisory in their language.
  • Crop-cycle reminders stage by stage.
  • Agronomists focus on escalations.

The challenge

Agritech advisory had agronomist talent but no scalable way to reach farmers individually.

Our approach

  • WhatsApp onboarding: language, crop, farm size, location.
  • Weekly advisory pushed in farmer's language.
  • Crop-cycle tracker with stage-based reminders.
  • Agronomist escalation lane for urgent queries.

Outcomes

Farmers onboarded
25,000 in 6 months
Weekly advisory open-rate
72%
Agronomist escalations / wk
1,400
Cost per farmer reached
₹4