The challenge
Agritech advisory had agronomist talent but no scalable way to reach farmers individually.
All case studies
Agriculture
Farmer-facing portal for an agritech advisory
WhatsApp-first farmer advisory + crop-cycle tracker reached 25,000 farmers in 6 months at ₹4 per farmer.
6 monthsClient: Agritech farmer-advisory startup
25,000 in 6 months
Farmers onboarded
72%
Weekly advisory open-rate
1,400
Agronomist escalations / wk
₹4
Cost per farmer reached
The transformation
Before vs After
BeforeWhere they started
WhatsApp · Sphyx
Hello?
Anyone?
...
- Agronomist time-bound.
- No scalable farmer reach.
- Language barriers.
- No crop-cycle awareness.
AfterWhere Sphyx took them
WhatsApp · Sphyx
Hi! Budget?
₹50-80L NCR
Routing to Priya ✓
Great
She'll call in 5min
✓
🌾
25,000 in 6 months
- 25K farmers on WhatsApp in 6 months.
- Weekly advisory in their language.
- Crop-cycle reminders stage by stage.
- Agronomists focus on escalations.
Our approach
A sequential playbook — each step builds on the one before it.
1
WhatsApp onboarding: language, crop, farm size, location.
2
Weekly advisory pushed in farmer's language.
3
Crop-cycle tracker with stage-based reminders.
4
Agronomist escalation lane for urgent queries.
Outcomes
Farmers onboarded
25,000 in 6 months
Weekly advisory open-rate
72%
Agronomist escalations / wk
1,400
Cost per farmer reached
₹4