Privacy Policy

Privacy Policy
Effective Date: 24 March 2024

At Sphyx, we value your privacy and are committed to being transparent about how we collect, use, and share your data. This Privacy Policy explains how we comply with Google and Meta’s privacy policies and practices, particularly concerning advertising, tracking, and analytics.

1. Information We Collect

We may collect and process the following types of information:

A. Personal Information

  • Name, email address, phone number, and billing details.
  • Information provided during sign-ups, purchases, or account creation.

B. Non-Personal Information

  • Device data: IP address, browser type, operating system, and device identifiers.
  • Usage data: Pages viewed, time spent on the website, and navigation patterns.
  • Cookies and tracking pixels used for analytics and personalized advertising.

2. How We Use Your Data

We use the information collected for the following purposes:

A. General Purposes

  • Provide, improve, and personalize our services.
  • Process transactions, communicate with users, and manage accounts.
  • Ensure compliance with legal and regulatory obligations.

B. Advertising and Analytics

  1. Google Services

    • We use Google Analytics to understand website traffic and behavior. Data collected may include demographic information, interests, and behavior patterns.
    • Google Ads helps us display personalized ads to users based on browsing activity. This includes Remarketing, where ads are shown to users who have visited our site.
    • Google Tag Manager is used for streamlined deployment of tracking tags.

  2. Meta (Facebook) Services

    • We use Meta’s advertising tools, including the Facebook Pixel, to track user activity and measure the effectiveness of ads.
    • Custom Audiences allow us to target users with relevant advertisements based on their interactions with our website or Meta platforms.
    • Conversion tracking helps us understand the impact of ads by tracking user actions after clicking on them.

3. Compliance with Google and Meta Privacy Policies

We ensure compliance with Google and Meta’s privacy norms by:

  • Providing clear and conspicuous information about the use of cookies and tracking technologies.
  • Obtaining user consent for cookie usage and data collection where required (e.g., through a cookie banner).
  • Respecting user choices to opt-out of personalized advertising via mechanisms provided by Google and Meta.
  • Not uploading sensitive information such as health data, financial data, or data related to minors into Google or Meta’s platforms.

Opt-Out Options

  • Users can manage their ad preferences through Google’s Ad Settings or use the Google Analytics Opt-Out Browser Add-on.
  • Users can manage their ad preferences on Meta platforms through the Ad Preferences settings on Facebook and Instagram.

4. Data Sharing

We do not sell your personal data. We may share information with:

  • Google and Meta, for advertising and analytics purposes, subject to their privacy norms.
  • Trusted third-party service providers to facilitate services such as payment processing and website hosting.
  • Legal or regulatory authorities, when required by law.

5. Cookie Policy

We use cookies to:

  • Enhance website functionality and provide a better user experience.
  • Support advertising campaigns through Google Ads and Meta Ads.
  • Track user actions via tools like Google Analytics and Meta’s Pixel.

Users can manage cookie settings via their browser or decline non-essential cookies through our cookie banner.

6. Your Privacy Choices and Rights

Depending on your location, you may have certain rights under data protection laws, including:

  • Access and Correction: Request access to or correction of your personal data.
  • Data Portability: Request your data in a structured, machine-readable format.
  • Opt-Out of Ads: Opt-out of personalized ads from Google and Meta using tools like the Network Advertising Initiative’s opt-out page.
  • Data Deletion: Request the deletion of your personal data from our records.

To exercise your rights, contact us at [Your Email Address].

7. Data Protection

We adhere to strict data security practices to protect your information, including encryption, access controls, and regular security audits.

8. Third-Party Links

Our website may include links to third-party websites, such as Google or Meta’s services. We are not responsible for their privacy practices, and you are encouraged to review their policies.

9. Changes to This Privacy Policy

We may revise this Privacy Policy periodically. Updates will be posted on this page, and significant changes will be communicated to users.

10. Contact Us

If you have any questions about this Privacy Policy or your data, please reach out to us:

  • Email: info@sphyx.in
  • Phone: +919654877499